From Predicting to Influencing: The Next Chapter in AI for Marketing
Only 17% of marketers use AI today, despite AI being touted as the ultimate marketing optimizer for the past decade.
What is stopping us from harnessing this technology to better understand our customers? Can AI truly give us insights that help us attract and retain customers and increase ROI?
The world’s leading marketing teams are moving away from traditional AI and turning to Causal AI to unlock our understanding of each step along the customer journey. causaLens has pioneered this new category of intelligent machines that understand cause and effect.
Watch this webinar to learn:
- How Causal AI overcomes the limitations of traditional AI for marketing
- How Causal AI helps marketers understand not just what customers may purchase, but why
- Real life examples of how Causal AI maximizes customer retention and acquisition
00:00 – 01:28 Introduction to webinar & contents
01:28 – 02:17 Introduction to causaLens
02:17 – 08:43 Cause and effect for marketers
08:43 – 27:36 Current marketing needs
27:36 – 38:14 Customer Retention App Demo
38:14 – 41:17 Reimagining marketing using Causal AI