Skip to Content

The Causal AI conference is back in San Francisco for 2024, bigger and better than ever.

Register Interest

Marketing Mix Modeling

Traditional, correlational, machine learning approaches often fail to improve the marketing mix.

We have brought to market the first operating system for decision making powered by Causal AI, decisionOS, to empower enterprises to optimize their marketing mix.

Traditional machine learning approaches often fail

to improve marketing activities as they are unable to answer key business questions

Correlation, not causation

Spurious correlations lead to bad decisions


Read more on our blog:
How can AI discover cause and effect

image description
They struggle to answer why

And are often perceived as “black boxes”


Read more on our blog:
Explainable AI doesn’t explain enough

image description
Prediction, not next best action

For example, they can predict performance per channel but can’t suggest the optimal allocation per channel

Read more on our blog:
From predicting to Influencing

image description

Do these questions sound familiar?

Enterprises run on causal questions


How do I ensure I attribute conversions to the right channels?


What is the incremental impact of increasing allocation on a given channel?

image description

What are the causal drivers of campaign performance? How well did my campaign actually perform?


What are the next best actions (interventions) to improve campaign performance?

image description

What are the next-best-actions on an individual customer basis? Why should I treat customers differently?

Icon description

Based on my budget, what is the optimal allocation of investment across channels (e.g., TV, digital, out-of-home, mail etc)?

License our platform to answer these questions using Causal AI

Discover cause-effect relationships within your marketing data

Discover cause-effect relationships in your data by combining the best of domain knowledge with data-driven, statistical, approaches

Read more

Build Causal Models

Discover causal models, based on cause-effect relationships and causal graphs, that can robustly estimate the attribution to for each channel and allow you to run powerful what-if scenarios to optimize future spend

Read More

Make better decisions with Decision Intelligence Engines

Leverage our pre-built engines on top of your causal models to:


Design next best actions

E.g How to allocate my marketing budget to maximise a specific marketing metric (conversions, brand awareness, etc)

image description

Test the fairness of your models

Assess how fair the model is with respect to gender

image description

Perform powerful what-if analyses and estimate counterfactual scenarios

E.g Understand the impact of increasing digital ad spend by 10%


Build Decision Apps

Leverage Dara, our app building framework, to seamlessly deliver beautiful, interactive decision making applications to the marketing & executive teams

Learn more

Monitor and optimize marketing decisions with decisionOps

Build, deploy and monitor your decision workflows. Attribute KPI performance to the correct actions/ circumstances e.g., current marketing mix, seasonality,  the macro-economic environment to optimize your marketing spend

Learn more
image description

Customer Case Study: Marketing Mix Modeling

One of the world’s leading Mobile App companies forecasts 15x ROI through a reduction of 5% in annual marketing spend while maintaining the same amount of new installations, returners and paying users

Learn more

Causal AI for Marketing

Watch the talk from the Causal AI Conference 2022

Proven value in weeks

Request your free trial now, and we’ll get you started on your Causal AI journey. Within weeks, you can answer your company’s critical business questions and drive improvement in your KPIs.

  • 1 Icon
    Discovery Call

    Understand your needs.
    1 hour.

  • 2 Icon
    Platform Trial

    Test drive decisionOS.
    14 days.

  • 3 Icon
    Build, Deploy, Scale

    Answer business-critical questions. Within weeks.

  • 4 Icon
    Ongoing Support

    World-class support from leading experts. Ongoing.

Start your Causal AI Journey now

Request a Free Trial