Digital Workers for Marketing & Sales

Faster GTM. Cleaner Data. More Revenue.

Growth teams don’t move fast because they want to, they move fast because they have to. From campaign ops to CRM management, Digital Workers eliminate the manual grind that slows execution; freeing your teams to focus on strategy, customers, and revenue.

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The Growth Engine Is Being Slowed by Manual Work

Even the most sophisticated GTM teams are dragged down by operational friction:

  • Campaign execution bogged down → creatives uploaded by hand, tests set up manually, approvals chasing emails across regions.
  • CRM data decay → inaccurate leads and duplicate records undermine targeting and waste spend.
  • Fragmented reporting → channel-by-channel metrics stitched together manually, too late to adjust.
  • Reliance on agencies and vendors → execution delayed by contracts, markups, and third-party bottlenecks.
  • Reps losing selling time → hours each week lost to CRM admin, logging activities, and following up on basic tasks.

Scaling with headcount or agencies is expensive, brittle, and slow. Digital Workers deliver speed, precision, and control. Always-on GTM automation.

Example Digital Workers in Marketing & Sales

Data
Campaign Automation

Launch, test, and scale campaigns across digital channels automatically; monitor results in real time and adjust without agency lag.

Data
CRM Hygiene

Continuously cleanse, deduplicate, and enrich CRM records so pipeline data is accurate, targeting is sharp, and reps aren’t chasing ghosts.

Data
Multi-Channel Reporting

Aggregate cross-channel data into a single source of truth, flag anomalies, and generate executive dashboards without analyst crunch time.

Data
Lead-to-Opportunity Ops

Automate lead assignment, follow-ups, and reminders; ensuring every lead is worked and reps can maximize selling time.

Data
Sales Proposal Auotmation

Generate proposals or outreach tailored to segments and accounts, giving reps a running start instead of blank slides.

The Economics of GTM Automation

Digital Workers reshape the economics of growth:

journey

5× ROI guaranteed in the first year, with measurable impact tied to pipeline and spend efficiency.

journey

Up to 95% of execution automated → campaigns, reporting, and CRM maintenance run themselves.

message

Infinitely scalable → add Digital Workers without hiring more ops staff or buying another SaaS tool.

message

Lower external spend → reduce agency fees, reduce tool bloat, and eliminate duplicate work.

 

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Real results: How our clients thrive with causaLens.

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“We typically scale [analysis] by hiring a lot of people. With [causaLens agents], we can do this in a day, not a month, which saves time [to treatment] for the patients, and ROI for the company”

Juan Carlos Araque, Principal Scientist of Process Science & Modelling

About the company: Johnson & Johnson (J&J) is an American multinational corporation headquartered in New Brunswick, New Jersey, specializing in pharmaceuticals, biotechnology, and medical technologies, with approximately 138,000 employees worldwide.

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“[causaLens agents] are an absolute necessity [for McCann]. Agents allow us to combine human input and democratise insights to not only accelerate analysis and model development but also empower our strategic business teams.”

Annie Hou, SVP – Global Head of Data & AI

About the company: McCann Worldgroup is a leading global marketing services company with an integrated network of advertising agencies operating in over 120 countries, specializing in creative solutions for building enduring brands. As of 2025, the company employs approximately 11,000 people worldwide.

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“We want to augment our workforce with agentic AI to enhance their productivity. We truly believe that once we implement [causaLens agents], we can unlock faster decision making, new revenue opportunities, product roadmap [space] and significant cost savings”

Vincent Iswaratioso, Chief Executive Officer

About the company: DANA Indonesia is a leading technology and financial services company specializing in secure, scalable digital payments and e-wallet solutions, aiming to drive financial inclusion and support a cashless society across Indonesia. DANA employs over 2,000 people.

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“These questions would normally take weeks to answer… [causaLens] agents have paved a new way of working, where non-technical users can access the data, and have causal-driven answers in minutes”

Adam Cahill, General Manager, Kinetic

About the company: Syneos Health is a leading fully integrated biopharmaceutical solutions organization that provides contract research and commercial services to pharmaceutical and biotechnology companies worldwide, helping accelerate the development and commercialization of new therapies. As of 2025, Syneos Health employs approximately 28,000 people across more than 110 countries.

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“[The causaLens agent] acts as a PhD-level Economist to assist teams to interpret what is going on”

Puneet Gupta, Director of Data Science and Global Planning

About the company: Cisco is a global technology leader specializing in networking hardware, software, and services, powering the infrastructure for businesses of all sizes and enabling secure, reliable connectivity in the digital era. The company’s portfolio spans networking, cybersecurity, collaboration tools, data center solutions, and AI-driven innovations, positioning Cisco at the forefront of digital transformation and enterprise technology.

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“[The causaLens EDA Agent] is focused on removing the mundane tasks… one of the steps it’s doing is cleaning data… if you ask any data scientist, they spend 70-80% of their time on [data] cleaning & exploration. The causaLens EDA Agent is focused on removing this process [for humans] completely. All we are focused on now is drawing insights, not in the process of building pipelines for cleaning the data or joining them. This allows our data scientists to focus on higher value tasks.”

Puneeth Nikin, Head of Data Science

About the company: Croud is a global, full-service digital marketing agency founded in 2011, specializing in performance-driven solutions across brand strategy, integrated media, creative, and data for leading brands worldwide.

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Value for every GTM leader

Reimagine your workforce with Digital Workers

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