Pharma Marketing Operations Digital Worker
Get compliant promotional materials to market faster while strengthening control and auditability.
Turn MLR from bottleneck to growth lever
Your teams lose revenue when compliant materials crawl through multi-week review loops. This causaLens digital worker pre-screens every asset against label, policy, and precedent; triages risk; drafts compliant rewrites; and orchestrates a single, transparent workflow across Medical, Legal, and Regulatory.
Continuously improving oversight and traceability.
You ship more campaigns, earlier.
Time-to-Approval:
Faster Campaigns
AI pre-check removes obvious issues up front, flags only the novel deltas for human focus, and routes low-risk derivatives through a shortened path, compressing cycles from weeks to days.
Throughput:
more assets per reviewer without added headcount
Automated claim detection, evidence matching, fair-balance/layout checks, and comment consolidation free scarce experts from repetitive tasks so they concentrate on judgment calls.
Compliance Quality:
fewer late-stage defects and rework
Consistent rules, line-level citations back to approved sources, and robust version control reduce surprises, audit findings, and regulator queries.
How This Digital Worker Works
What the agent does:
This Digital Worker plugs into Veeva Vault PromoMats and your DAM (e.g., Adobe Experience Manager). It picks up a draft, freezes the version, and grounds it against the latest USPI/SmPC, prior approvals, approved claims, and SOPs. It reads the asset like a reviewer, copy, footnotes, charts, and layout. It detects promotional claims, ties each to label lines or PubMed sources, and highlights gaps.
Instead of re-reading everything, it diffs against the last approval to isolate what’s new. It then scores risk by channel and audience and routes the case to the right PRC depth.
When something’s off, it proposes on-label alternatives and assembles the required fair balance and citations. Medical, Legal, and Regulatory resolve in one thread inside PromoMats—no ping-pong. On approval, it returns the asset and an audit-ready dossier (evidence table, decisions, version snapshots) to Veeva and the DAM. The worker never publishes—humans approve.
When labels or policies change, affected assets are automatically re-screened. Country rule packs help generate and validate localized variants without restarting the review.
Review the change, not the whole file
Similarity analysis and structured diffing show reviewers only what’s new versus past approvals, cutting re-reads and meeting time.
Business-ready fixes, not just flags
When language violates policy (e.g., benefit overstatement or off-label cues), the worker suggests on-label alternatives sourced from your approved claims library, accelerating consensus.
Audit-ready by design
Every finding is traceable: claim-to-source line reference, policy rule applied, reviewer actions, and version snapshots, exportable as an audit packet in one click.