Executive Summary

A leading global Contract Research Organization (CRO) redefined its digital marketing operations by deploying causaLens’ Marketing Ops Digital Worker blueprint, automating the entire workflow from ad creative quality assurance to monitoring, and optimization.

By replacing manual, labor-intensive quality checks with intelligent automation, the company saved over $200K annually while dramatically accelerating campaign deployment across time zones. The Digital Worker operates 24/7, reviewing and validating ad creatives for compliance - enabling instant, error-free launches and delivering a sustainable competitive edge over slower, manual QA processes.

The transformation eliminated repetitive tasks, reduced dependency on offshore QA teams, and provided real-time visibility into campaign quality and performance - streamlining global operations while maintaining human oversight only for exceptions.

 

Client Overview

This global Contract Research Organization provides end-to-end support for pharmaceutical and biotech companies, including marketing and communications for clinical research and product awareness campaigns.

Operating in multiple regions and across stringent regulatory environments, the organization must ensure that every digital creative - spanning display ads, video content, and landing pages - meets exacting standards for compliance before being deployed.

With rising campaign volumes and increasing regional variations, the company sought a scalable solution to automate digital campaign QA and reduce turnaround times without compromising precision.

 

The Challenge - Slow and Error-Prone Campaign QA

Despite having established creative and marketing teams, the company faced persistent challenges in meeting speed and quality expectations for campaign delivery:

• Turnaround Time Bottlenecks: Each creative required manual validation steps - resizing, compliance review, accessibility testing, and preview staging. This extended campaign launch timelines from days to weeks, creating bottlenecks in the delivery pipeline. 
• Scaling Limitations: To meet global demand, the organization relied on offshore QA teams. However, expanding operations introduced high training costs, inconsistent quality, and coordination complexity across time zones. 
• High Error Rates: Manual processes often missed rendering issues or compliance slips, resulting in brand risk and delayed time to market. 
• Hidden Costs: The need for large QA teams and repetitive review cycles drove up labor costs while delaying deployment, eroding ROI and agility. 

These challenges collectively hindered the company’s ability to operate with the speed and consistency required to serve its global client base effectively.

 

The Solution - Automated, Always-On Campaign QA

With causaLens’ Digital Worker Platform, the CRO implemented a fully automated, end-to-end solution that transformed how digital campaigns are reviewed and eventually deployed:

• Automated End-to-End QA: The Digital Worker validates every creative asset against a repository of previously approved sources - checking rendering accuracy and compliance. 
• 24/7 Global Operation: Always-on automation allows for continuous testing and validation across time zones, removing idle time and enabling same-day campaign launches worldwide. 
• Human-in-the-Loop for Exceptions: Manual intervention is reserved for rare edge cases, ensuring the QA process remains both reliable and efficient. 
• Seamless Integration: The Digital Worker integrates directly with existing ad platforms and content management systems. 

 

Future Impact

The deployment of causaLens’ Digital Worker Platform has driven measurable business outcomes and operational transformation:

• $200K in Annual Savings: Eliminated the need for large offshore QA teams and reduced manual labor costs dramatically. 
• Significant Time Savings: Thousands of manual review hours removed annually, with campaigns validated and deployed in minutes instead of days. 
• 24/7 Continuous Operation: Round-the-clock automation ensures instant responsiveness to regional launch windows and evolving campaign requirements. 
• Improved Quality and Compliance: Automated checks eliminate rendering inconsistencies, accessibility gaps, and compliance risks. 
• Reduced Human Overhead: Human reviewers now focus solely on exceptions, freeing expertise for higher-value tasks. 
• Strategic Agility: The organization can now scale digital marketing operations globally without proportional increases in headcount or complexity. 

By automating the entire creative QA and campaign setup pipeline, the CRO has gained a decisive advantage in speed and reliability - demonstrating how Digital Workers can unlock new levels of operational performance in highly regulated, globally distributed industries. They have set a new standard for GxP industries.