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Digital Marketing Agency Achieves 7X Increase in Deal Value with AI-Driven Automation

 

The Client

With a global presence across 40 offices and a team of over 2,500 experts, this digital marketing agency is renowned for delivering cutting-edge, data-driven strategies that propel the world’s leading brands to success. In an industry where client needs and digital trends shift at breakneck speed, the agency has to innovate to stay ahead of the curve continuously.

The Challenge

Despite their expertise, the agency found their manual data analysis process was limiting their ability to fully leverage data and deliver maximum value to clients:

  • Cumbersome Workflows: Each project required an extensive time investment from multiple data scientists, often stretching timelines to a month or more. This hindered the agency’s agility and responsiveness.
  • Static Insights: Analysis results were delivered as static PDF reports, providing clients with a one-dimensional view of their data. This made it challenging for stakeholders to fully engage with the insights and iterate on new ideas.
  • Unrealized Potential: The slow, manual process meant the team couldn’t always explore the full depth and breadth of client data. Valuable insights and optimization opportunities were being left on the table.

These limitations were holding the agency back from delivering the dynamic, high-impact analytics experiences their clients needed to thrive in fast-paced digital markets.

 

The Solution

The agency adopted causaLens’ decisionOS platform to revolutionize their data science workflows and elevate client deliverables:

  • Intelligent Automation: The platform automates complex data wrangling, feature engineering, and modeling tasks, dramatically reducing manual effort. Data scientists can now focus on high-value analysis and interpretation.
  • Dynamic Dashboards: Clients now receive interactive apps and dashboards that bring data to life. Stakeholders can explore insights from multiple angles, asking new questions and uncovering hidden opportunities.
  • Causal AI: By leveraging causal inference and counterfactual reasoning in the platform, the agency can now run extensive experiments and what-if analyses without the time and resource costs traditionally associated. This allows them to unearth game-changing insights and strategies with unparalleled efficiency.
  • Always-On Optimization: By productizing advanced analytics capabilities, the platform empowers the agency to continuously monitor and optimize client campaigns, ensuring peak performance.

 

The Impact

Since implementing the platform, the agency has achieved transformative results:

  • 3X Faster Insights: Projects that once took months or more are now completed in a fraction of the time. The agency is delivering insights and recommendations to clients at an unprecedented pace.
  • 7X Revenue Growth: The platform’s advanced capabilities have unlocked new opportunities, with the agency securing deals worth 7 times their previous project values. Clients are eager to harness the power of AI-driven insights.
  • Cost-Effective Experimentation: Experimentation is usually very expensive to run, often requiring weeks or even months of costly data scientist hours. By leveraging the AI platform, the agency has dramatically reduced the time and resources needed for experimentation, enabling them to run 4+ weeks’ worth of experiments in a fraction of the time and cost.
  • Ongoing Client Engagement: Interactive dashboards have transformed one-off projects into ongoing client engagements. Brands can continuously leverage dynamic insights to optimize strategies and drive better outcomes.

This data science automation has redefined what’s possible for the agency and its clients. By automating manual processes and empowering teams with intelligent tools, they can now deliver responsive insights at the speed of digital business. The agency has solidified its position as an analytics leader, driving measurable impact for the world’s most ambitious brands.